BCG Matrix for Brand Portfolio Analysis 9.0

BCG Matrix for Brand Portfolio Analysis 9.0



Size:16.3 MB

Date Added:27 February, 2013



Matrix BCG for Brand Portfolio Management and Analysis. Use the matrix BCG tool of MM4XL software to analyze the competitive and financial performance of your brand portfolio to make better business decisions in brand management. The matrix BCG is a very popular brand management tool. Its logic is based on the assumption that success in business is strongly linked to cash flow, which is a function of market share and market growth. The matrix BCG tool of MM4XL software can analyse the brand portfolio of a whole company. Each brand is displayed as a bubble on a two dimensional map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and much more. Typically, the matrix BCG tool is used to: (1) Monitor your company brand performance over time, say quarterly, (2) Monitor your competitor brand portfolio performance, (3) Balance marketing investments across brands. BCG Matrix tool of MM4XL software features: Applies the original BCG matrix concept and matrix chart, Built-in interpreter of the output results (verbal report), Detailed report of the four BCG matrix quadrants, Detailed report of the brand portfolio, Charts describing cash flow and investments, The example sheets describe how to run the analysis, The tool works in 5 different languages: E, F, G, I, S, Help file with advanced description of the BCG matrix concepts, and more.
Requirements: Requires MS Excel

Systems: Win2000, Win98, WinVista, WinXP, Win7 x32, WinServer

Tags: matrix bcg   life cycle product   life cycle management   boston matrix   brand management   company strategy   business decision   Portfolio Analysis   Excel Add-in  

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